Under the full support of China Brewing Industry Association, China Light Industry Machinery Association, and China Dairy Industry Association, the 9th China Brew & Beverage 2010, which draws wide attention from people of the industry, will be held in Beijing China International Exhibition Center (the original venue) from 7 to 10 September of 2010.
For over ten years, China Brew & Beverage has been held, has successfully held for eight times. The brand exhibition, which has been recognized to have a broad international influence by people of the industry, leads the development of beer and beverage technology in Asia-Pacific region. "Display of brand strength, release of latest technology, promotion of industrial progress, and one-stop procurement" is its core values. The exhibition is the first selected business platform for the world trade companies in the liquid food technology field to directly exchange with users, grasp the development trends of the industry, and build marketing network in the Asia-Pacific region.
Although the global financial crisis has a huge impact on the world economy, China is still the world's most important dynamic market as one of the world's largest economic entity. Under the support of a number of policies of the Chinese Government such as the adjustment and development plan of ten top industries, etc., the positive changes in domestic economy have emerged, which provides practical power for further development of the liquid food industry.
China Brew & Beverage 2010 will highlight the following five characteristics:
I. Establish research design section and promote the combination of technology and productivity
According to the industrial policy requirements of Chinese government to promote progress in science and technology, the organizers will set up a research design display section. We shall take advantage of the exhibition platform, deepen the area of services, strengthen the interaction between enterprises and research institutes, form the CEEUSRO technological progress development model as soon as possible, and promote the technological progress of industry.
II. Expand the scope of exhibition and enhance the effect of exhibitions
From the current exhibition, the organizers will expand the exhibition contents to the entire liquid food technology field, and increase other kinds of drinks besides beer (such as wine, fruit wine, liquor, rice wine, alcohol) and the liquid dairy technology and other contents. In the 2010 exhibition, exhibitors may directly communicate with more professional customers from wider regions, which will greatly enhance the exhibition results.
III. Expand related exhibition field and build a complete industrial chain of exhibition
In order to build the 2010 exhibition into a professional fair in Asia, the exhibition will enhance the publicity and exhibition invitation of related fields (such as associated equipment and accessories, additives, containers, packaging design, logistics, storage, etc.), strive to significantly increase the exhibition scale of related fields, improve and perfect the professional fields in the exhibition, and form a complete industrial chain of exhibition.
IV. Strengthen the international publicity and attract more overseas visitors
The organizers will enhance the publicity and promotion of exhibition, especially enhance the overseas publicity and promotion, and strengthen the influence of exhibition in a wider scope, particularly strengthening the publicity in neighboring countries and regions as well as attracting more international final buyers and purchasing agents to participate in the exhibition.
Organizers will also promote the pre-exhibition information communication between the overseas exhibitors and professional visitors via the Internet, professional media and the Exhibition Preview and other effective means of publicity.
V. Strengthen the professionalism of the exhibition
During the concentrated displaying of global brand images of the industry, the exhibition will highlight and interpret the applications of latest technical achievements in the industry, and also hold high-level professional seminars in the same period, so as to comprehensively show the future development direction of the industry.
Organizers also said that it would continue to enhance service awareness, improve the professional management and service level, further strengthen the cohesion of exhibition for exhibitors and professional visitor, and build a more perfect display platform for the industry.
