CHINA BREW CHINA BEVERAGE (CBB) is planned to be held as scheduled from October 13 to 16 at the Shanghai New International Expo Centre (SNIEC). Hence, the preparations for CBB 2020 are proceeding normally. The supporting program, organized by Doemens, will shed light on what is moving the industry.
The outbreak of the Coronavirus (COVID-19) has impacted developments worldwide currently. Stephen Lu, Chief Operating Officer Messe Muenchen Shanghai, explains: “We are taking the spread of the Coronavirus very seriously and have been monitoring the local situation closely. Based on the current developments in China, we are confident that the conditions for holding the trade fair are in order.” After intense communication with the exhibitors, Petra Westphal, Exhibition Group Director Messe München, believes that “despite the current uncertainties, the importance of our trade fair remains intact. Maybe even more than before. Especially in these times, a leading trade fair like the CBB is extremely important for the Asian beverage industry to stimulate the market.”
CBB 2018 onsite
The supporting program of CBB 2020
Doemens, the internationally renowned and successful academy for training, further education and consulting for the brewing, beverage and food industry, will organize a forum, supported by the Institute for Brewing and Destillery (IBD), and the media partners Soft Drinks International (SDI) and hbMedia. Topics will range from craft and German style beer, non-alcoholic beer to tea based beverages, mineral water and water as well as packaging.
Demand for machinery and equipment is expected to remain stable
In a cautious forecast, the VDMA Food Processing and Packaging Machinery Association expects the Chinese beverage market to remain on growth course. China continues to be one of the top sales markets for suppliers of machinery and systems for the production, filling and packaging of beverages.
Although China has a strong local engineering base for the food and beverage industry, the local supply is, according to the VDMA, not sufficient for the Chinese beverage producers to meet their often large-scale investment projects. Particularly in the high-performance sector, they continue to rely on imported machines, which they procure mainly from European countries. In numbers: Between 2015 and 2019 Chinese manufacturers imported packaging machinery for the beverage industry and brewery machinery worth a total of 2.8 billion euros.
Part of statements from CBB leading brands
Within the last decades, our business relationship to our customers from China and Southeast Asia has become more than a cooperation. Nowadays it’s a dependable and trustable partnership and in most cases even a friendship.
We at Krones are very proud about and we are really looking forward to being a part of this years’ CBB. Because with all the E-Mail and phone contact, meeting face-to-face is really tremendous - and the CBB is the ideal platform for that. Besides all the visitors, whatever they expect from this grand event, can be curious what we will present at our booth.
Husky Injection Molding Systems Ltd.
We trust that the continuous implementation of effective epidemic prevention measures can overcome the challenge. We expect that low consumption demand of liquid food market affected by the epidemic can rebound rapidly, thus driving the recovery and counter attack of the whole beverage and liquid food industry. As a leading plastic packaging solution supplier, with the global operation network and capacity optimization, we will still deliver orders on time under the epidemic.
CBB 2020 as a leading show is approaching, as an exhibitor on CBB 2020, we will exhibit the latest innovation achievements to meet the emerging market demand and help the recovery of the beverage and liquid industry. At the same time, I wish CBB 2020 will be successful!
Good news and an optimistic outlook give moral support in these times. Such good news was received from our colleagues of KIESELMANN Liquid Processing Equipment (Beijing) Ltd. The Chinese office is fully working again and the planning process for the participation of the trade fair CHINA BREW CHINA BEVERAGE is in full progress.
“KIESELMANN stands for quality and safety. This applies to our products as well as to our behavior in this situation” said one of our Chinese colleagues. We will provide maximum safety together with the organizer of the Chinese leading trade fair for the beverage and liquid-food industry from October 13 – 16, 2020 in Shanghai.
In an era of diversification and a market of high segmentation, enterprises are facing many uncertain challenges, especial on current epidemic situations. But every company will think the trends and innovation. As a leading company in the beverage and liquid food industry, we respond to customer needs, actively and efficiently resume production, provide customers with on-site installation, innovative remote training and projects about equipment maintenance.
We will focus on the sustainable development strategy and display new product and technology on CBB 2020. We sincerely hope that global epidemic will be end soon and look forward to meeting you again at CBB 2020!
ZIEMANN HOLVRIEKA ASIA CO., Ltd
Chinese epidemic has continued to be better, and we trust that all of the cities will be unsealed soon. The impact of COVID-19 is in the short term, and the overall situation is still developing steadily. We are very optimistic about the beverage and liquid food industry in the second half of the year. After COVID-19 situation, we think the whole industry will put more emphasis on automatic production, food security, PET sustainable packaging and high speed and high efficiency.
CBB 2020 will be an unforgettable exhibition, and we are also planning to present new equipment at CBB 2020, looking forward to meeting you on October 13 – 16, 2020 in Shanghai.
Endress+Hauser (China) Automation Co., Ltd
Through this COVID-19 situation, consumers' awareness of healthy consumption and food safety will be enhanced. We trust that opportunities in the second half of the year are far greater than challenges. The Manufacturers of beverage and liquid food industry realize the whole industry need to improve the level of automation and personnel technology, make food safety and more efficient.
We are looking forward to meeting you again in CBB 2020. We are confident to show more advanced and practical instrument monitoring technology to help the intelligent production of beverage and liquid food !
CBB therefore remains an important meeting place for the industry in Asia and shows what is driving the industry today and will drive it tomorrow.
一、“中国国际酒、饮料制造技术及设备展览会（CHINA BREW CHINA BEVERAGE）——CBB”每两年举办一次（双年举办），是全球瞩目的亚太地区液体食品加工及包装领域规模最大、水平最高、专业性最强、最具权威和风向标意义的品牌展会。2018（第十三届）中国国际酒、饮料制造技术及设备展会（CBB 2018）将于2018年10月23-26日在上海新国际博览中心举办，预计展会规模92,000平方米。展会主办方是中国联合装备集团有限公司、慕尼黑国际博览集团、中国轻工机械协会；承办方是北京中轻合力国际展览有限公司和慕尼黑展览（上海）有限公司。