Industry Information

C’estbon Invests Heavier into the Sugar-Free Tea Market

C’estbon, which is eager to make a breakthrough in the beverage market, began to test the water in the tea beverage market. On April 20th, C’estbon launched a sugar-free tea drink “Zuowei Tea” at a retail price of 6 yuan/bottle. At present, there are two kinds of flavors, oolong tea and black tea, boasted as non-carbohydrate and dietary fiber-added. The products are mainly promoted in Beijing, Shanghai and Guangzhou for the present period.

It is believed that C’estbon's entry into the sugar-free tea market will undoubtedly make a stir.

In 2018, C’estbon ranked second in the packaged water business and constructed the two-direction strategy of developing “water” and “beverage” products, the breakthrough point of China Resources C’estbon during the “13th Five-Year Plan” period. At present, its products include packaged water (C’estbon, Jialinshan), sports drinks (magic), coffee drinks (fire coffee), dairy drinks (xiaozhujun), fruity drinks (milk lemon series), and milk tea drinks ( Afternoon milk tea). In 2017, C’estbon made a sales revenue of 12.6 billion yuan, and established a market network of more than 1.7 million terminals.

Statistics show that in 2017 the demand for sugar-free tea products in China was 3.727 million tons, and in 2021 it is expected to reach 10.858 million tons. In 2018, a lot of sugar-free tea products appeared in the market, many of which were from heavyweight brands, including Coca-Cola's new “Chunchashe”, the “Pingzecha” of COFCO Tea sold in Xiaomi Mall, and Wahaha’s first sugar-free “Anhua Black Tea Drink”, the “burning tea” of Yuanxiao Forest, and the Oriental Leaves of Nongfu Spring launched 7 years ago.

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A Letter to Exhibitors from CBB

Recently, certain organizations are making exhibition invitations under the name of China Brew China Beverage (CBB) or similar names. To protect the benefits of our exhibitors, the organizers of CBB hereby make the following statement:

a). “CHINA BREW CHINA BEVERAGE——CBB (biannual)” is the biggest liquid food trade show in Asia and one of the top platforms for the exchange and communication among the world liquid food industry communities, exerting strong global influence. CBB 2018 will be held on Oct. 23– 26, 2018 at Shanghai New International Expo Centre, covering over 100,000 square meters. CBB is co-organized by China United Equipment Group Corporation, China Light Industry Machinery Association and Messe Munich International and hosted by Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd.

b). The official website of CBB is www.chinabrew-beverage.com; phone is 010-66017874,66085371, 66017794, 66012114, 66021536 and 021-20205565.

c). The imposture exhibition and industry events offered by certain organizations and individuals have seriously infringed the benefits of CBB and its organizers as well as misled our colleagues. The organizers of CBB hereby make a strong condemnation to such behaviour and reserve the right to resort to legal actions.

We would like to remind our colleagues again: be vigilant and stay away from such fraud events! For related information, please consult Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd.

 

Dec. 25, 2017

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