The Driving Force for the Beverage and Liquid Food Industry
China Brew China Beverage (CBB) is one of the top and most important international trade shows for the beverage and liquid food industry. Since its establishment in 1995, CBB has made great contributions to the industry in China and has provided great ideas for further developments in the beverage and liquid food machinery industry. CBB 2018 can look back on more than 20 years of experience, growth and new concepts.This helps to organize an even better show.
In 2018 CBB will open at Shanghai New International Expo Centre from October 23 – 26, 2018. The trade show has the reputation to be a comprehensive exhibition that displays the latest developments in the beverage and liquid food industry, offering new ideas and inspiration for the improvement of the industry in China and the Asian-Pacific region. The target for CBB 2018 is to cover 100,000 square meters and have 900 exhibitors with products on display.
Key facts about CBB 2018
1) Steady Demand Growth in Asian-Pacific Region
The beverage and liquid food industry is a highly potential branch in the world economy and is believed to continue its strong growth in the future, especially in China and South-East Asian countries, like Indonesia and Vietnam.
The VDMA（German Engineering Federation）Food Processing and Packaging Machinery Manufacturers Association predicts that in the next three years, the beverage industry will maintain an annual growth rate of 4.6%. The population growth along with income increase in the Asian-Pacific region has resulted in a fast growth of the beverage and liquid food production, consumption, as well as import and export. It is now the fastest growing district in the world. In 2014, China produced a total of 75.28 million liters of liquor (fermented alcohol 9.84 million l, beverage liquor 65.44 million l), increasing by 15.82%. Soft drinks production reached 166.77 million tons, up 4.61%. The world is expected to consume 233 billion liters of bottled water in 2015. This is an increase of 63 million liters compared to 2010 (37% increase). China is the most important contributor to such growth. In South-East Asia, Vietnam is leading the market with 8% - 10% growth of liquor, beverage and bottled water production in 2014. Vietnam produced 3.14 billion liters of beer last year, up 8.1%, and 4.05 billion liters of beverage, increasing by 2.7%. The production is expected to grow by 20% from 2015 to 2019.
2) Beverage and Liquid Food Machinery Turns to Smart Manufacturing
The year 2018 is in the period of the “13th Five- Year Plan” in China. Policies to facilitate economy transformation, consumption growth and innovation have been made. Two new concepts, “Industry 4.0” raised by Germany and “Made in China 2025”, are offering new ideas to the global industrial development and the beverage and liquid food technology in China.
3) Cooperation with Strong Partners
The organizers of CBB – China National United Equipment Group Co., Ltd., and Messe Munich – will further extend their cooperation with industry associations in China using their experience and international networks to make CBB more international as well as more service- and customer-oriented.
CBB 2018 will be promoted worldwide and the organizers will further extend their partnership with industry associations and large beverage and liquid food enterprise groups to recruit international visitors to the exhibition. The high-end industry events taking place along with the trade show will attract buyer groups from other countries and districts, making CBB 2018 a must-go for the industry.
4) Strong Support from local and international Exhibitors
The preparations for CBB 2018 have already started and received very positive feedback from the industry. Among local exhibitors that have already applied are Guangdong Xinglian, Jiangsu Jinrong and Beijing YCTD and many more. 129 overseas exhibitors and joint-ventures have registered, occupying over 6,000 square meters. Krones, Sidel, KHS, HEUFT, GEA, CIMC, Graphic Packagin, Taiwan Benefit, Siemens, Schneider, Ecolab, Spirax Sarco, PALL, Alfa Laval, SEW, Domino, DSM and Novozymes and other leading enterprises have already confirmed their participation.
5) New Highlights and Advantages of CBB 2018
CBB2018 is moving to Shanghai, the economic core of China, and intends to use the advantage of a strong economy and industry to influence the Asian-Pacifi c region as well as other parts of the world. CBB is determined to improve its international services and attract more exhibitors and visitors worldwide. CBB 2018 intends to be once more the platform for the beverage and liquid food industry as well as the packaging industry – the place to meet customers, to exchange with experts, to see the latest trends and technologies and to intensify the strong bonds to the Chinese economy.
CBB 2018 Highlights
● Close to Core Economic andIndustry Clusters Zones
● Greater Influence on the Pan-Pacific region
● International-level of Trade Environment Preferential Policy from the State
● Serve Gigantic Market in the Asian-Pacific Region
Recently, certain organizations are making exhibition invitations under the name of China Brew China Beverage (CBB) or similar names. To protect the benefits of our exhibitors, the organizers of CBB hereby make the following statement:
a). “CHINA BREW CHINA BEVERAGE——CBB (biannual)” is the biggest liquid food trade show in Asia and one of the top platforms for the exchange and communication among the world liquid food industry communities, exerting strong global influence. CBB 2018 will be held on Oct. 23– 26, 2018 at Shanghai New International Expo Centre, covering over 100,000 square meters. CBB is co-organized by China United Equipment Group Corporation, China Light Industry Machinery Association and Messe Munich International and hosted by Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd.
b). The official website of CBB is www.chinabrew-beverage.com; phone is 010-66017874，66085371, 66017794, 66012114, 66021536 and 021-20205565.
c). The imposture exhibition and industry events offered by certain organizations and individuals have seriously infringed the benefits of CBB and its organizers as well as misled our colleagues. The organizers of CBB hereby make a strong condemnation to such behaviour and reserve the right to resort to legal actions.
We would like to remind our colleagues again: be vigilant and stay away from such fraud events! For related information, please consult Beijing Zhongqing Heli International Exhibition Co., Ltd and MMI (Shanghai) Co., Ltd.
Dec. 25, 2017