Exhibition News

Only One Month! More than 200 Global Exhibitors Grab off Booth for CBB 2020, Early Bird Deadline for International Halls is Approaching

CHINA BREW CHINA BEVERAGE 2020 is the First Choice for Rapid Entry into the Chinese Market
Since the official notification for CBB 2020 booth application on May 18th, there have been over 200 global exhibitors reserving booth in advance only over a month. The deadline with International Halls for early bird discount will be before July 26th, 2019.
As an important platform for technology exchange and presentation, International Halls on CBB has become the first choice for overseas companies to share and demonstrate their technologies and quickly find business opportunities to enter the Chinese market. Many new and loyalty exhibitors start to make a marketing plan and get preparation for an excellent display on CBB 2020.


CHINA BREW CHINA BEVERAG is Leading Asia‘s New Trends with Global drinktec Network Resource
CHINA BREW CHINA BEVERAGE will be held on October 13-16, 2020 at the Shanghai New International Expo Centre (Pudong). After more than 20 years of development and upgrade, CBB has become a major force in the beverage and liquid food industry , and has effectively promoted technological progress in China and Asia.


CBB is rooted in China and serves the entire Asian market, especially the fast-developing countries of Southeast Asia as Vietnam, Thailand, Philippines, and Indonesia, etc. The rise of the middle class and the increase in per capita disposable income in Southeast Asia have ignited the liquid food market in these countries. As a consequence, CBB has launched special visitor invitation programs in 12 high-demand countries and regions in order to provide the exhibitors with personalized solutions for their faster expansion in Southeast Asia, in addition to more technical exchanges, procurement and business matching opportunities.




CBB 2018 Visitor Statements from Southeast Asia
Song Song Co.LTD, Managing Director, Mr Tuyet Nguyen, Vietnam
I have visited CBB more than twice, this time I was organized by Vietnam Beverage Association(VBA) to visit CBB 2018, CBB can help me to explore distributors, agents or new partner for China market about raw materials and additives, filling and packaging technology, ect. I’d like to visit again on CBB 2020.
Chuan Sin Sdn Bhd, Production Engineering Manager, Mr Tan Ang Soon, Malaysia
I was invited by Federation of Malaysian Manufacturers (FMM) to visit CBB 2018, this is my second time to visit CBB. Our company’s business is about natural mineral water and fruit. CBB helps us to purchase demanded equipment for business and to view more innovations, new technologies and get better preparation to China market.

Pathum Thani Brewery Co.,Ltd , Brewmaster , Mr Sornsiri Jiamjamratsil, Thailand
I have visited CBB twice to find more new products and technology about processing, filling and packaging onsite. My company is engaged in beers, wine and water in Thailand. I hope to visit again if my schedule is available.
New Theme to Address Future Trends
New theme of CBB 2020 is “Quality, Intelligent, Green, Sustainable”. The four key words not only highlight the future industry trends, but also reflect CBB's high demand for professionalism and quality. The rapid development of China's economy has brought opportunities to the world and the advent of Industry 4.0 has injected new opportunities in the liquid food production and packaging industries. The industry is in need of high efficiency and high flexibility in response to the rapid changes in the market, and intelligent technology will be the core of solutions.
CBB 2020 will focus on intelligent technologies as IoT, AI, and Deep Learning, so as to offer a more in-depth presentation of the liquid foods industry– an industry with needs for flexible production, combined with its lean manufacturing capabilities, seeks to achieve cost and energy reduction through intelligent technology and the optimization of data management and production.
In addition, driven by the environmental protection policies urging for more green, energy-saving and low carbon technology, the global liquid food production and packaging industry are gradually adopting more lightweight, recyclable and plastic-reduction technologies. Challenges and opportunities will coexist in such trends.
CBB 2020 will highlight intelligent and green applications in the liquid food industry among display and events according to market demand and China policy. By so doing, CBB aims to help excellent enterprises and products around the globe to promote industry development through CBB and quicken their entry into the Chinese market.
CBB 2018 Visitor Statements from Alcohol, Beverage, Dairy Food Industries
Tsingtao Brewery Co., Ltd, Manager, Li Longsheng,
CBB 2018 exhibition links the two ends of technology exchanges and different fields of the industry. I wish you all the best to create an industry platform and promote technology development.
Guangzhou Wanglaoji Health Industry Co., Ltd., Equipment Manager, Mr. Deng Hancai, 
I have visited CBB for more than four sessions and every time I can see new technologies and products in the beverage industry. At CBB 2018 my focuses are filling technology, juice production lines, machinery and new processing techniques. I think that in the future, the beverage industry needs to improve its automation level, energy management, mechanical stability, digital management, etc. I will visit CBB 2020.
Shanghai Beverage Industry Association, Executive Vice President, Mr. Chen Jie
The biennial CBB exhibition has become a big, professional and authoritative brand event for the liquid food processing and packaging industry in the Asia-Pacific region. It is also the barometer of developments in the industry. As a leading industry organization in the beverage industry of the Yangtze River Delta, we are happy to work with CBB to promote the sustainable and healthy development of the beverages, beer and other liquid food markets.
Yili Group Innovation Center, Deputy Director, R&D Department, Health Drinks Division, Mr. Zhao Liuyong
I have visited the CBB exhibition for at least three times. This time I came mainly for the liquid dairy and non-alcoholic beverages production applications, such as raw material production and processing, packaging technology, and automation. CBB is in the leading position in Asia and we can see many new products and technologies, learn about industry trends, which is essential for the development of future market strategies. I hope to see more advanced beverage processing technologies and innovative solutions at CBB 2020. I will visit again.