Industry Information

C’estbon Invests Heavier into the Sugar-Free Tea Market

C’estbon, which is eager to make a breakthrough in the beverage market, began to test the water in the tea beverage market. On April 20th, C’estbon launched a sugar-free tea drink “Zuowei Tea” at a retail price of 6 yuan/bottle. At present, there are two kinds of flavors, oolong tea and black tea, boasted as non-carbohydrate and dietary fiber-added. The products are mainly promoted in Beijing, Shanghai and Guangzhou for the present period.

It is believed that C’estbon's entry into the sugar-free tea market will undoubtedly make a stir.

In 2018, C’estbon ranked second in the packaged water business and constructed the two-direction strategy of developing “water” and “beverage” products, the breakthrough point of China Resources C’estbon during the “13th Five-Year Plan” period. At present, its products include packaged water (C’estbon, Jialinshan), sports drinks (magic), coffee drinks (fire coffee), dairy drinks (xiaozhujun), fruity drinks (milk lemon series), and milk tea drinks ( Afternoon milk tea). In 2017, C’estbon made a sales revenue of 12.6 billion yuan, and established a market network of more than 1.7 million terminals.

Statistics show that in 2017 the demand for sugar-free tea products in China was 3.727 million tons, and in 2021 it is expected to reach 10.858 million tons. In 2018, a lot of sugar-free tea products appeared in the market, many of which were from heavyweight brands, including Coca-Cola's new “Chunchashe”, the “Pingzecha” of COFCO Tea sold in Xiaomi Mall, and Wahaha’s first sugar-free “Anhua Black Tea Drink”, the “burning tea” of Yuanxiao Forest, and the Oriental Leaves of Nongfu Spring launched 7 years ago.