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CBB 2026 Accompanying Programs
Date Time Location Opening Ceremony
10.12 09:30 W5-Forum area Opening Ceremony
Date Time Location CBB 2026 China Beer Industry High-Quality Development Forum
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd., Chinesisch-Deutsches Brauinstitut
Company Speech Topic Speeker
10.12 14:00-14:45 E1-Forum area B Dutch Seven Arrows Beer (Hunan) Co., Ltd. Directing Production Capacity toward Value: The Choice Behind a Corking Line Dang Wenyuan, Supply Chain Director
14:45-15:30 Dutch Seven Arrows Products Beer Tasting
15:30-16:00 Shandong Tangchen Machinery Equipment Co., Ltd. Market Breakthrough and Practical Implementation Plan for Beer Equipment Enterprises Zhang Yawei, Deputy General Manager
16:00-16:30 Inner Mongolia Lingyi High-Tech (Group) Co., Ltd. New-Generation Intelligent Batch Control System – Lingyi Bregin20 Empowers Green Intelligent Brewing Ao Legen, General Manager of Marketing Center
10.13 10:00-10:45 CR Snow Breweries (China) Investment Co., Ltd. Empowering Brewing with Intelligence, Forging a Green Future: Intelligent Manufacturing and Low-Carbon Transformation at CR Snow Base Brewery Liu Jin, Factory Director of Xindu Brewery
10:45-11:30 CR Snow Products Beer Tasting
11:30-12:00 Shenzhen Hechuang Technology Co., Ltd. Dual-Driven by Policies and Technology: UVC-LED Replaces Traditional Mercury Lamps to Safeguard Beer Brewing Liu Wenzheng, CEO
14:00-14:30 Guangzhou Zhujiang Brewery Co., Ltd. Integration of Intelligence and Green Development: Boosting Quality and Efficiency in Beer Production Chen Wei, Head of Equipment Department
14:30-15:15 Zhujiang Beer Products Beer Tasting
15:15-15:45 Yantai Hongyu Industrial Co., Ltd. The Next Revolution of Beer Bottles: From Glass to Metal, Redefining Beer Packaging Li Zhengping, Chief Brewer
15:45-16:30 Hongyu Whisky Products Beer Tasting
10.14 10:00-10:45 Nanjing Jiaofu Biotechnology Co., Ltd. Stability is Paramount: Yeast Growth Curve Ensures Reliable Beer Fermentation Quality Pan Deng, CEO
10:45-11:30 AB InBev Beer Products Beer Tasting
14:00-14:30 Shandong Yangchun Beer Co., Ltd. Yeast Application and Management for Production of Yangchun Specialty Beer Sun Jizhou, Quality Control Manager
14:30-15:15 Yangchun Beer Products Beer Tasting
15:15-15:45 Fujian York New Material Technology Co., Ltd. From Oxygen Barrier to Oxygen Absorption: New Breakthrough in Fresh-Keeping Technology for PET Beer Bottles Zeng Fuquan, General Manager
15:45-16:30 Xinjiang Sanbao Le Agri-Tech Development Co., Ltd. Consistent Hop Flavor for Reliable Consumer Retention Wang Chen, Technical Director
10.15 10:00-10:45 Hangzhou Qiandaohu Beer Co., Ltd. Built on Technology, Empowered by Customization: Changes, Pain Points and Breakthroughs in Craft Beer OEM Lü Jihong, Dean of Research Institute
10:45-11:30 Qiandaohu Beer Products Beer Tasting
Date Time Location CBB 2026 Beer Tasting
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd., Chinesisch-Deutsches Brauinstitut
10.12-15 10:00-16:30 E1 New Product Launch Area CR Snow Breweries (China) Investment Co., Ltd.
Budweiser Brewing Company APAC Limited
Guangzhou Zhujiang Brewery Co., Ltd.
Shandong Yangchun Beer Co., Ltd.
Dutch Seven Arrows Beer (Hunan) Co., Ltd.
Hangzhou Qiandaohu Beer Co., Ltd.
Date Time Location drinkBeer Stage
Organizers: European Beer Star, Messe Muenchen Shanghai Co., Ltd, BeerFortune, YONTEX GmbH & Co. KG
Company Speech Topic Speeker
10.12 10:00-11:30 W2 drinkBeer Stage BeerFortune EBS China Award-Winning Beer Tasting Rex, Founder of BeerFortune
13:00-14:30 NBeer / BeerFortune EBS Award-Winning Brand Dialogue Guest: Yin Hai, Founder & Head Brewer of NBeer
Host: Rex, Founder of BeerFortune
14:50-16:20 BeerFortune EBS Germany Award-Winning Beer Tasting Rex, Founder of BeerFortune
16:30-17:30 BeerFortune EBS Official Presentation Rex, Founder of BeerFortune
10.13 10:00-11:30 BeerFortune Chinese Craft Beer Style Exploration Tasting Rex, Founder of BeerFortune
13:30-14:30 Fermentis Decoding Lager Yeast Metabolism: The Metabolic Basis of Flavor Diversity in Lager Beer Global Key Account Director, Fermentis
Mona Liu, Industrial Account Manager GC
15:00-17:00 BeerFortune Professional Beer Tasting Training: The Path to Becoming an International Beer Judge Rex, Founder of BeerFortune
10.14 09:30-10:00 KRONES From Proven to Progressive: Enhancing Brewery Process Solutions Helen Tan Sales Director - PT
10:20-10:50 Food & Beverage Application Center China, Novonesis Biosolutions Driving Innovation and Upgrading in China Beer Industry Yitong Liu Director
11:10-12:10 Barthhass The Future Is Brewing With Aussie Hops Chris Swersey, HPA International Business Development Manager-
14:00-17:30 Featuring 10 Domestic Craft Beer Brands Beer Tasting Mini Exhibition
10.15 09:30-12:30 CBB 2026 Blind Tasting Competition
Date Time Location 2026 Beverage Intelligent Equipment and Sustainability Forum
Organizers: FBE Media, Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.12 14:00-14:30 W5-Forum area NSF Standards Build Trust, Green is the Future: NSF Helping Chinese Beverages Transition from 'Getting Sold' to 'Selling Well' Zhang Rong, NSF
Food Claims Senior Manager
14:30-15:00 Wangwang Group Enhance Efficiency with "Intelligence" and Achieve Sustainability with "Green" Initiatives Chen Junjiang, Wangwang Group
General Director of R&D Center
15:00-15:30 TECT-LONG PACKAGING MACHINERY CO., LTD. PET Bottle Aseptic Filling Line - Dry Sterilization Solution for Packaging Materials Zheng Lishen, Product Manager
15:30-16:00 Shanghai Beyond Machinery Group Co., Ltd. Intelligent Comprehensive Fruit & Vegetable Processing and HPP High‑Pressure Processing Equipment Solution Hu Yongtai, Director of the Ultra-High Pressure Division
Date Time Location China Beverage Innovation & Concept Forum
Organizers: Shanghai Beverage Association, Shanghai Oriental FMCG Center, Messe Muenchen Shanghai Co., Ltd
Company Speech Topic Speeker
10.12 13:35-14:00 W1 drinkCool Stage Shanghai Shenmei Beverage & Food Co., Ltd. (Coca-Cola JV) New Landscape of China's Beverage Market and Coca-Cola's New Explorations Mr. Zhao Zhiqing, Head of Marketing
14:00-14:25 More Yogurt Differentiated Breakthrough in the New Healthy Beverage Sector: How Freshly Made Yogurt Builds Long-Term Brand Value Ms. Xu Qing, Chief Marketing Officer
14:25-14:50 Oatly China New Landscape of China’s Plant-Based Beverage Industry and Oatly’s Innovation Practices in China Mr. Huang Yongzhou, Head of Retail
14:50-15:15 Wei-Chuan Wei-Chuan: Innovation and Evolution of Chilled Beverages in the Health Wave Ms. Li Xiao, Head of PR
15:15-15:40 Leading Domestic Beer Enterprise New Trends in China's Beer Industry under K-Shaped Differentiation and Marketing Innovation of Leading Beer Brands Exclusive Mystery Guest, Director of On-Demand Retail
15:40-16:05 NielsenIQ 2026 China Beverage Industry Trends Li Zhiyi Head of Beverage Industry
16:05-16:30 Shanghai Beverage Association 2026 China Chilled Beverages Industry Trends Ms. Gong Weiwei, Secretary-General
Date Time Location drinkNova Technical Innovation Forum
Organizers: Messe Muenchen Shanghai Co., Ltd
Company Speech Topic Speeker
10.12 13:30-14:00 W2 drinkNova HUB Frost & Sullivan China New Consumption and New Productivity in China’s Beverage Industry: From Demand Transformation to Industrial Upgrading Alex Zhang
Senior Partner and Managing Director
14:00-14:30 KRONES The solution for Aseptic Multifunction Eric Shi
Sales Director - BPE
14:30-15:00 Grundfos Optimizing Beverage Plant Water Systems: Energy-Saving Strategies and Case Studies Tom Shu,Application Engineer
15:00-15:30 tbc tbc
15:30-15:50 MSY Market Research H1 2026 Beer & Beverage Market Trend Zhang Peng, Director
15:50-16:10 Movex MOVEX in China: International Expertise, Local Vision Gregorio Lordi ,Global marketing director
16:10- 16:30 PALL China Corporation The Total Solution of Pall Filters in Beverage Industry Tian Zhou,Senior Technical Specialist
16:30- 17:00 Panel discussion
10.13 09:30-10:00 Mintel China Alcoholic Drink Trends Sinan Zhang, China Business Development Director, Greater China
10:00-10:30 LESER – The Safety Valve (Tianjin) Ltd. Hygienic Overpressure Protection for Food and Beverage Processes Lily HAN,Product Manager
10:30-11:00 BarthHass Modern brewing with advanced hop products Lennart Paul, Technical Sales Manager
11:00-11:30 Gansu Yasheng LVXIN Beer Rwar Materials Group ., Ltd Current situation and future prospects of China's hop market Liu Xiaowei Manager
11:30-12:00 Kampmann Power Transmission (Nanjing)Co., LTD Breaking Through IE5 Efficiency Barrier · Axial Flux Gear Motor LING ZHAO, GM
10.14 09:30-10:00 Euromonitor East in Every Sip, Blue Oceans Ahead: Opportunities and Actionable Insights for Chinese Beverage & Alcohol Brands Going Global Kelly Tang
Market Expansion Insights Manager
10:00-10:30 AEB Group The Art of Yeast Nutrition : Unlocking Aromatic Potential Andrea DEL GAUDIO ,AEB Business Unit Manager Spirits
10:30-11:00 CLPT Nantong BRIGGS WhiskyOne: Complete Modular Malt Whisky Distillery Ming Zhou, Deputy Sales Director of Spirits BU
11:00-11:30 China National Research Institute of Food & Fermentation Industries Moderation as the Foundation, Joy as the Source: A Study on Intelligent Sensing Devices for Alcoholic Beverages and Their Applications Ruiqi Luo. Senior Engineer
13:30-14:00 CIC From 'Place-Driven' to 'People-Driven' – Unlocking New Growth in the Beer and Beverage Industry Floria Zhu, Managing Director
14:00-14:30 Data100 From "Hearing" to "Intelligently Understanding": How AI is Reshaping Consumer Insights in the Pan-Beverage Industry Rachel Geng, Consumer Insights Service Expert
14:30-15:00 New Business Development of Worldpanel by Numerator, China Growth, Rewritten-Turning consumer change into the condimetnt market growth Ms. Tina QIN
General Manager
15:00-15:30 Shanghai Jinglue Brand Marketing Consulting Co., Ltd Insight and Countermeasures on the Trends of New Dairy Products in 2026 Zhao Heng, General Manager
Date Time Location ABI Intelligent Manufacturing & Excellent Operation Summit
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd., ABI
Topic Agenda Speeker
10.13 10:00-10:30 E2-Forum area Technical Transformation ABI Vendor Strategy Alliance Drive Technology Transformation Sun Shibo
10:30-10:50 Data Drive Brewing Future – Data Transformation in Beer Industry Li Xiekun
10:50-11:10 Thoughts on Chinese Equipment Going Global Li Lee
11:10-12:00 Beer Tasting ABI Beer Introduction & Tasting Marketing
14:00-14:20 Excellent Operation ABI VPO Management System Introduction Qin Adan
14:20-14:40 Exploring Intelligent Equipment Safety and Practical Factory Implementation Liu Wei
14:40-15:00 Leading with Sustainability, Co-Creating Synergy: A New Paradigm for Value Chain Decarbonization Huang Huihuang
15:00-15:20 Enhancing Brewing Processes Through Equipment Innovation and AI Solution Zhou Feng
Date Time Location 2026 High-Quality Development Seminar on China's Liquid Food Equipment Industry
Organizers: China Light Industry Machinery Association
Company Speech Topic Speeker
10.13 09:30-09:50 W5-Forum area China Light Industry Machinery Association Speech by the association leaders
09:50-10:15 Innovation Center of Yangtze River Delta, Zhejiang University Driven by New‑quality Productive Forces: Transformation Path and Practice of Liquid‑Food Equipment from Stand‑alone Machine Manufacturing to Full‑chain System Solutions Professor Liu Donghong, Director
10:15-10:40 KRONES SALES (BEIJING) CO., LIMITED Krones Contipure AseptBloc – A New Beverage Production Benchmark for Dual‑Carbon Louis Li, Assistant Sales Director - BPE
10:40-11:05 Tech-Long Packaging Machinery Co., Ltd. PET Bottle Aseptic Filling Line – Dry Sterilization Solution for Packaging Materials Zheng Lishen,Tech-Long Aseptic Product Director
11:05-11:30 HEUFT Smart Inspection in Liquid Food Processing: Machine Visual Inspection and Conveyor Control for Code Compliance and Food Safety Han Shijie, Sales Director
11:30-11:55 Budweiser APAC Holdings Limited Decarbonization Technologies for Liquid Food Equipment under the Dual Carbon Goals Laura Liu, BUD APAC Supply Sustainability AD
13:30-14:00 Jiangsu Newamstar Packaging Machinery Co.,Ltd. Multi-Category, Small-Batch: Modular Design for Flexible Liquid Food Filling Lines — Technical Solutions for Rapid Changeover Dong Hailong, Deputy General Manager
14:00-14:25 Jiangsu Kaiyi Intelligent Technology Co., Ltd. Technological Innovation and Industrial Practice of Intelligent High-Efficiency Juice Extraction Equipment for Fruit and Vegetable Liquid Foods Sun Fang, Executive Director of National R&D Professional Center for Fruit and Vegetable Processing Equipment / Vice President of Engineering Technology Research Institute
14:25-14:50 Luzhou Laojiao,Co.,Ltd. AI-driven smart factory for inheritance and innovation of intangible cultural heritage skills. Zhao Bingkun,Deputy General Manager
14:50-15:15 Hefei Zhongchen Light Industrial Machinery Co., Ltd. New Opportunities for Global Expansion: Chinese Liquid Food Equipment Exploring the Global Market, Localization Adaptation, Certification Barriers and Competitive Strategies. Huang Wenjin, Deputy General Manager and Director of the Research Institute
15:15-15:40 Hangzhou JIE Drive Technology Co., Ltd. Resilience of the Liquid Food Equipment Industry and Supply Chain: Achieving independent and controllable core components to overcome “bottleneck” challenges in high-end equipment. Kang Sanping, Sales Director
15:40-16:05 GUANGZHOU RESEARCH INSTITUTE OF MECHANICAL DESIG Perspective on the Implementation of New Regulations: How Equipment Adapts to the New Mandatory Food Safety Standards from Bulk Transportation of Liquid Foods to Production Workshops Chen Zeheng, Director, Standards and Testing Division
Date Time Location CBB 2026 Forum on Cutting-edge Technology Development of Intelligent Brewing & Baijiu Smart Equipment
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.13 13:00-13:50 E1-Forum area B Senior Expert in China's Alcoholic Beverage Industry Industry Trends and Policy Interpretation for the Baijiu Industry Wang Yancai
13:50-14:15 Luzhou Laojiao Co., Ltd. Craft Meets Intelligence: Innovation and Quality in Luzhou Laojiao Brewing Zhang Suyi,Deputy General Manager
14:15-14:40 Anhui Gujing Group Co., Ltd. Process Innovation and Quality Improvement in Gujing Intelligent Brewing Zhou Qingwu,Deputy Secretary of the Party Committee & General Manager
14:40-15:05 Guizhou Guotai Liquor Co., Ltd. Exploration and Practice of Intelligent Brewing of Guotai Jiang-flavored Baijiu Li Changwen,Deputy General Manager and Chief Engineer,
15:05-15:30 China National Research Institute of Food and Fermentation Industries Intelligent Upgrading of Traditional Baijiu Brewing Processes and Precision Improvement of Flavor Quality Wang Jian,Director, Digital R&D Department
15:30- 15:55 NANTONG DART-RICH FAN CO.,LTD. Centrifugal Vapor Compressors Empower Waste Heat Recovery in Alcohol Brewing Industry, Forging a New Path for Energy Saving and Carbon Reduction
Technical Upgrade of Baijiu Brewing Equipment
Yang Qiulin, Director of the Technical Department
Date Time Location 2026 Liquid Food Smart Factory Summit Forum
Organizers: FBE Media, Messe Muenchen Shanghai Co., Ltd
Company Speech Topic Speeker
10.13 09:30-09:50 W1 drinkSMART Stage China Electronics Standardization Institute (CESI) Policy Framework & Standardization Solutions for National Digital Transformation Zhao Lihua, China Electronics Standardization Institute (CESI)
Deputy Director, Software Application and Service Research Center
09:50-10:20 KHS China Powering the High-Efficiency Line: KHS Next Generation Can Technology - SmartCan Jacky Zhu, Senior Sales Manager
10:20-10:50 Festo (China) Co., Ltd. "Smart Joints" of Flexible Production Lines: Electric Drive and Pneumatic Technologies Empower Intelligent Packaging for Liquid Foods Luo Yang, Senior Application Engineer
10:50-11:20 SIDEL Longer Shelf Life, Lower Packaging Costs: How Does Sidel’s ActisTM Plasma Coating Technology Achieve Both? Victor Wang,Packaging & Line Conversion / Molds Operations China Director
11:20-11:50 Intralox Conveyor Belt (Shanghai) Co., Ltd. From Local Customization to Global Delivery: Lifecycle Services Empower Production Line Upgrades and Chinese Manufacturers’Global Expansion Ling Tao, Solution Seller Director of Asia Pacific
11:50-12:20 WIKA CHINA From Precision Measurement to Data Interconnection: Weikka Solutions Empower Intelligent Upgrades in Liquid Food Factories Zhang Cheng, Sales Director of Food and Pharmaceutical Industry
Date Time Location The Next Packaging Revolution: New Possibilities for Dairy & Beverage Growth and Innovation
Organizers: Messe Muenchen Shanghai Co., Ltd
Company Speech Topic Speeker
10.13 13:30-13:50 W2 drinkNova HUB NM SUCCESS GROUP 2026 Food & Beverage Packaging Trends: Where Category Innovation Lies Cherry Li, CO-CEO
13:50-14:10 Foodaily Global Hit Products: How Packaging Drives Breakthrough New Categories Frank Li, Chief Content Officer
14:10-14:30 Tetra Pak Beverage Innovation Challenges: Packaging Ideas for Complex Drink Formulations Jitong Qu, Product Manager, Tetra Pak Packaging Solutions
14:30-14:50 Aptar Small Components, Big Impact: New Structures Transform Consumer Experience Joyce Fan,Associate Director, Design and Key Projects • R&D,AptarChina
14:50-15:10 Sidel The Future of Aseptic Filling: Efficiency, Agility & Product Innovation Leng Xiaobin, Account Manager, Greater China, Sidel
15:10-15:40 Innovation Pitch Next-Gen Packaging Solutions
15:40-16:10 Innovation Showcase Global Innovation Product × Packaging Solution Showcase
16:10-16:30 Live Interaction Live Session: Solve Your Packaging Challenges
Date Time Location CBB 2026 International Buyers Delegation Matchmaking Meeting
10.13-14 09:30-10:30 E1-Forum area A Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd.
Date Time Location 2026 Forum on Innovative Technologies for Intelligent Beverage Manufacturing
Organizers: Ringier Trade Media, Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.14 13:30-14:00 W5-Forum area Lanpu International Brewing Academy Food Application Technologies for Co-Producing Flavor Nucleotides and Multifunctional Bioactive Peptides from the Recycling of Saccharomyces cerevisiae Distillers’ Grains Yuanxiu Wang, Professor
14:00-14:30 Shandong Yangchun Beer Co., Ltd. Ten-Grain Craft Beer Haibo Zhou, Chief Brewmaster
14:30-15:00 Maihe Craft Brewery (Guangyuan) Co., Ltd. Total Oxygen Control in Beer Production Qiaofeng Guo, Chief Engineer
15:00-15:30 Tetra Pak Tetra Pak Innovative Low-Carbon Technologies for Beverages David Wang, Head of Beverage Category, Processing Solutions & Equipment, Greater China
15:30-16:00 Ecolab (China) Investment Co., Ltd. From Cleaning and Water Treatment to Operations: Innovative Practices for Energy Saving and Efficiency in Beverage Plants Joanna Zhou, Senior Marketing Manager
Date Time Location CBB 2026 Forum on Great Health and Innovative Development of the Condiment Industry
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.14 13:00-13:25 E1-Forum area A China Food Industry Association Deepening Innovation in Healthy Condiments to Empower the Upgrade of the National Diet Yang Qiang, Deputy Secretary-General
13:25-13:50 Jiangsu Hengshun Vinegar Industry Co., Ltd. Upholding Tradition while Innovating: Inheritance and Innovation of the Traditional Zhenjiang Aromatic Vinegar Brewing Craft Li Xin, Director of the R&D Center / Senior Engineer (Professor-level)
13:50-14:15 Shanghai Totole Food Co., Ltd. The Secret of Umami Li Xiangbo, Director of the Technology Operations Department, Senior Engineer
14:15-14:40 Hangzhou Food Brewing Co., Ltd., Zhejiang Wuweihe Food Co., Ltd. Inheritance and Innovation of Rose Rice Vinegar Zhou Linan, Deputy General Manager of Hangzhou Food Brewing Co., Ltd., Deputy General Manager of Zhejiang Wuweihe Food Co., Ltd., Senior Engineer
14:40-15:05 Huzhou Laohenghe Brewing Co., Ltd. Current Status and Prospects of Brewed Cooking Wine Wan Peiyao, Deputy General Manager of Supply Chain
15:05- 15:30 Beijing Wadakan Food Co., Ltd. An Analysis of the Differences in Mainstream Soy Sauce Processes and Their Precise Application Scenarios Shen Longqing, General Manager
15:30-16:00 China Food Industry Association Current Status and Development Trends of Intelligent Manufacturing Technology for Condiments Wu Ming, Professor-level Senior Engineer
Chairman of the Condiment Expert Technical Committee
Date Time Location 2026 China International Craft Beer Summit Forum
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.14 10:00-10:20 E2-Forum area Shandong HERMANN Biological Engineering Co., Ltd. SMART BREWING EMPOWERS · ENERGY‑EFFICIENCY FIRST kurtsun, CEO
10:20-10:40 Wumu Brett (Xi'an) Brewing Co., Ltd The flavor formation and control strategies of ATHP Xin Bin, Founder & General Brewer
10:40-11:00 Tianjin East Gate Craft Beer Research on the brewing process of thiols flavor IPA Shen Libin, Founder & General Brewer
11:00-11:20 Sichuan Oceanic Brewing Co., Ltd The analysis of brewing difference between Gose and Berliner Weiss Xu Tianxiao, Founder & General Brewer
11:20-11:40 Shanghai Binghehu Food Co., Ltd Practical technology for hops series beer from Mingri brewing Fan Jin, Founder & General Brewer
11:40-12:00 Weifang Tang'e Nebula Biotechnology Co., Ltd The creativity behind the Tang'e Nebula sour beer Ma Xiaobo, Founder & General Brewer
12:00-12:20 Chengdu Harvest Craft Beer Co., Ltd The development path of Dao Brew craft beer Wang Rui, Founder & General Brewer
12:20-12:40 Henan Xinxiang Fever Brewing Co., Ltd Comparative brewing report between a wild yeast from China and Belgian Be134 yeast Wang Xuekun, Founder & General Brewer
Date Time Location CBB 2026 Packaging Drinking Water Industry Innovation Summit
Organizers: Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.14 09:30-10:05 W5-Forum area Consumer Index Business Group at NewReach Growth・Restructuring | How Does the Packaged Water Market Break Through Under the New Consumption Landscape? Liao Weixin, Director
10:05-10:30 30-year Veteran Practitioner in Drinking Water Industry,Brand Strategy & Marketing Expert How Water Enterprises Escape the Involution Trap Through Product Positioning and Precision Marketing? Xian Zhaojian
10:30-10:55 Eighteen core incubators of Chinese national brands,including Nongfu Spring and Jinlongyu Enterprise Evolution History and Innovation Opportunities of Packaged Drinking Water Fu Huayang
10:55-11:20 Renowned FMCG Channel Expert Founder of Haiyou Intelligent Marketing Consulting Reshaping the Value of FMCG Channels Hai You
11:20-11:45 Hong Kong Water Taster Association Analysis of Differences Between China's and Global Bottled Water Markets Li Guanwei,Hong Kong Chief Water Taster Founding President of Hong Kong Water Taster Association
Date Time Location 2026 East China Hospitality Autumn Thought Summit
Organizers: China Hotel and Lodging Association, Beijing Zhongqing Heli International Exhibition Co., Ltd.
Company Speech Topic Speeker
10.14 14:00-14:30 E2-Forum area Shandong Shunhe Hotel Group AI-Driven Digital & Intelligent Empowerment Boosts Revenue Growth for Hotel Catering Li Xiao, Marketing Lead
14:30-15:00 Dragon TV Integration of Catering and Hotel Industry: Ignite Consumption Vitality in Accommodation Sector ZHANG JUN, China Catering Industry Influential Strategist
15:00-15:50 China Hotel and Lodging Association, CCT Roundtable:
Innovative Catering Management and Service Models: Breaking New Ground Through Hotel Catering Supply Chain Collaboration
Moderator: Yu Zhen
15:50-16:20 Shangri-La & Traders Hotel, Shanghai Hongqiao Airport Benchmark Case Sharing | Innovative Catering Operation Practices ofShangri-La & Traders Hongqiao Airport, Shanghai Zhang Jian, General Manager
Date Time Location The 5th Drinking Water Medicine Forum
10.15 09:30-12:00 W5-Forum area Organizers: Beijing 301 Water Medicine Science and Technology Center
*终版议程以现场呈现为准

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