This Privacy Policy sets forth our policies and practices governing the protection and management of your personal information. For the purposes of this Privacy Policy, “Personal Information” refers to all information relating to identified or identifiable natural persons that is recorded by electronic or other means, excluding anonymously processed information.

We are committed to protecting your privacy and shall take reasonable measures to:

• implement technical, physical and procedural safeguards to secure and maintain the confidentiality of the personal information we collect;
• limit the collection of personal information to the minimum scope necessary for service provision;
• restrict access to personal information to only duly trained and authorized employees;
• refrain from disclosing your personal information to external parties, except with your consent, as permitted by applicable laws, or where such information is already in the public domain by legal means;
• conduct personal information protection assessment in compliance with applicable laws and regulations prior to processing your personal information, and keep relevant records of such assessment and processing activities.

1. Information Collection

To deliver and optimize our services, we may collect relevant information when you register with us, use our services, participate in our events, or engage in communication with us, including but not limited to company name, contact person, address, telephone number, mobile phone number, fax number, email address, official website, business nature, and product or service details. During the above activities, we may also collect personal information of corporate contacts and their employees. We may further collect individual personal information in the course of providing our products and services or for purposes ancillary thereto.

If you decline to provide the required information, we may be unable to provide the corresponding services to you.

2. Use of Information

We may use your collected information for the following purposes (without limitation):

• processing service applications;
• providing services and responding to inquiries by furnishing contact and business information;
• conducting daily business operations, including database entry, data analysis, industry research and internal auditing;
• notifying you of Adsale trade fairs, promotional events and similar activities held in the Hong Kong Special Administrative Region of China and worldwide (including events organized by our business partners);
• distributing Adsale publications, industry news, research reports, as well as technical, market and business information (including relevant materials released by our business partners and participating institutions);
• marketing and promoting Adsale’s products and services, as well as those of our business partners and participating institutions;
• complying with applicable laws and regulations of the People’s Republic of China;
• conducting other activities incidental or related to the above purposes.

We may conduct direct marketing activities via fax, email, direct mail, telephone and other communication channels, or send electronic newsletters to you. You may opt out of receiving promotional materials at any time by contacting us via the contact information specified below, and we will stop such communications free of charge.

3. Service Providers and Disclosure of Personal Information

(1) Service Providers

We shall maintain the confidentiality of your personal information. Subject to your consent, we may engage the following parties to process your personal information:

• our staff, agents, professional consultants, auditors, contractors, financial institutions and other service providers involved in our business operations and service delivery;
• our overseas offices, affiliated institutions and business partners;
• third parties including exhibitors, advertisers and industry inquiry parties;
• other parties who are bound by confidentiality obligations to us.

We shall enter into formal contracts with the above-mentioned persons, enterprises and institutions to specify the purpose, duration, methods and categories of information processing, as well as corresponding protection measures and rights and obligations of both parties, so as to ensure the security of your personal information. We will supervise and verify their compliance with confidentiality requirements and information protection measures during data processing.

(2) Provision of Personal Information

We will not provide your personal information to any third parties, except in the following circumstances:

• we have obtained your separate consent for information provision;
• in the event of corporate merger, division, dissolution, bankruptcy or other organizational restructuring, your personal information may be transferred to the relevant third party. The transferred information shall continue to be protected in accordance with this Privacy Policy, or any such transfer shall be subject to your prior consent and authorization.

(3) Disclosure of Personal Information

We will not disclose your personal information to any third parties, except in the following circumstances:

• we have obtained your separate consent for disclosure;
• we are required by laws or judicial or law enforcement authorities or government institutions to make such disclosure.

4. Cookies

Cookies enable web servers to customize webpage settings for visitors. A web server cannot identify returning visitors without the assistance of Cookies. A Cookie is a small data file stored on a visitor’s local hard drive, which allows the web server to analyze user preferences and deliver customized webpage content.

Our website uses Cookies for the following purposes:

• to provide personalized content and support interactive website functions;
• to analyze website traffic data and continuously optimize our services for users.

If you choose to disable Cookies in your browser settings, certain functions of our website may be unavailable. You may adjust your browser settings to accept or reject Cookies at your discretion.

5. Information Security

All registered accounts and personal information are protected by password access control, and only authorized employees are permitted to access such information.

We recommend that you log out of your member account and close the browser after using our website on a public computer, to prevent unauthorized access to your personal information.

6. Hyperlinks to Third-Party Websites

For your convenience, our website contains hyperlinks to third-party websites. Once you click on such links, you will be redirected to external websites that are not under our control. This Privacy Policy does not apply to any third-party websites. Please refer to the independent privacy policies of such third-party platforms.

7. Policy Updates

We may revise this Privacy Policy in response to updates of applicable laws and regulations or major adjustments to our products and services. The revised policy will be published on this website and take effect immediately upon publication. No legitimate rights you are entitled to under this Privacy Policy will be impaired without your consent.